In June, Google launched Google Ad Planner to a small group by invitation only. This week, they have made it available to anyone with a Google account – in other words, all of you Adwords users out there! The release included a slew of new features to help with online advertising efforts.
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Removing the Blinders
PPC Hero’s week-long series Learn How To Think and Search Like Your Customers is worth a read, particularly Wednesday’s feature on using reporting and analytics to understand your prospects. Keeping an eye on what keywords perform best in your PPC searches is a great way to see where to focus your efforts and where to cut the fat. In [...]
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I am the co-founder and COO of Pardot, a B2B marketing automation provider. This blog covers my thoughts on B2B marketing, startups, and client service.
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