Google Ad Planner Available to Everyone
In June, Google launched Google Ad Planner to a small group by invitation only. This week, they have made it available to anyone with a Google account - in other words, all of you Adwords users out there! The release included a slew of new features to help with online advertising efforts.
Using Ad Planner, you can enter demographics and sites associated with your target audience, and the tool will return information about sites that your audience is likely to visit. The new release allows you to segment geographically and find sites using keywords, making it much easier to narrow your audience.
Ad Planner has also added advanced filters for sorting and organizing your site results, charts that make it easy to visualize your media buying plan and international demographic information.
