b2bmarketingroi

Lately I’ve been seeing a lot of buzz around the marketing blog-o-sphere about the importance of quality customer service. Many of these discuss how the customer service department is gaining rank and the sales department is losing it. This could hold true when you consider that it’s widely believed that 80% of your sales come [...]

Why is it that in the marketing world, business to consumer (B2C) advertising should get the lion’s share of the glory? Why should most marketing tools be designed for B2C application? Why should B2C companies pick up new interactive trends (Web 2.0 anyone?) faster than business to business (B2B) companies? The short answer is that [...]