SEO is somewhat of an arms race. Organizations that are reasonably successful at it follow best practices for on-page SEO, have great internal linking structure, and run inbound linking campaigns (great content, link bait, etc.). At the end of the day, however, what often separates good rankings from great rankings is the sheer amount of [...]
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Is your vendor bleeding your page rank?
Just a word of warning to marketers: I have seen a distubring resurgence of SEO black hat chicanery by agencies and software vendors that I thought died out a few days ago. In the past week I have seen websites where either a design firm or a web analytics company put a hidden link back [...]
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I am the co-founder and COO of Pardot, a B2B marketing automation provider. This blog covers my thoughts on B2B marketing, startups, and client service.
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