I attended salesforce.com’s annual users conference, Dreamforce, for the fourth time this year and have been amazed at its growth. With 42,000+ registrants and 275+ exhibitors, this was the largest Dreamforce ever (and one of the biggest software conferences held). To stand out, we knew we had to make a big investment in terms of finances, [...]
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B2B Has a Moment in the Sun
Baskin reflects on the fact that in this time of economic downturn, B-to-C marketers are coming to terms with the fact that flashy branding campaigns can’t always equal sales – sometimes you have to get back to basics.
Obstacles on the Horizon for Behavioral Targeting?
DMNews recently featured a piece outlining one of the larger challenges under debate before the Federal Trade Commission (FTC), tracking and behavioral targeting. Many consumer groups are concerned with privacy issues surrounding tracking online behavior using cookies and clickstream data.
Getting to Know Google Chrome
Marketers are constantly faced with the challenge of keeping up with emerging technology. Just when you learned to format everything to render correctly in Firefox, IE and Safari, another browser comes along that’s sure to be popular. That browser is Google Chrome.
Not to be Outdone…
Less than a week after Salesforce.com announced it’s partnership with GoogleApps, increasing the offerings of it’s on-demand CRM suite, Microsoft announced Dynamics CRM Online, a full marketing, sales and service suite on an Internet-based model.
Salesforce.com Partners with Google Apps
This week, CRM giant Salesforce.com announced a partnership with Google Apps.
SFDC CEO Benioff Named Top Business Leader
As SalesforceWatch.com points out, salesforce.com CEO Marc Benioff has been named a 2007 Agenda Setter and Top Ten Business Leader by Silicon.com. Benioff has led salesforce.com to be not only the leading on-demand CRM (by far) but also the poster-child for the massive shift to the software as a service (SaaS) model. 10 years ago, few executives [...]
Omniture’s Appetite for All Things Analytics
On October 25th, Omniture announced its acquisition of Visual Sciences for an estimated sum of $394 million. The deal will bring together two the top vendors in the online business optimization space, which has been growing at a breakneck pace over the last few years as businesses seek ways to measure the effectiveness of their [...]
$58 Million Buys a lot of Suspects
KnowledgeStorm, an Atlanta startup made good, was just acquired by Tech Target for roughly $58 million. KnowledgeStorm hosts white papers for vendors and guarantees a certain number of leads (from white paper downloads), each of which must register for the site before accessing any content. Though these leads are hardly prospects (and indeed at the [...]
The end of installations?
Seth Godin predicts the end of installed software in a recent post and really hits the nail on the head. Salesforce.com popularized this craze in the CRM world and rivals soon emerged (see Netsuite’s impending IPO). You know they are on to something when Microsoft, king of the installed software world, enters the space. Microsoft has announced an [...]
About
I am the co-founder and COO of Pardot, a B2B marketing automation provider. This blog covers my thoughts on B2B marketing, startups, and client service.
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