Quite a big deal was made recently about salesforce.com’s 38 minute outage last week. I have to say I agree with Paul Greenberg, when he said calling ”the cloud into question because their servers were down for 38 minutes is a little bit of an emotional overload.” People are quick to blame the cloud when there [...]
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Top 5 Ways to Keep Your B2B Web Lead Data Clean
Ardath Albee wrote that you can lift revenues 70% by cleaning up dirty prospect data. I don’t think we need much more of an incentive than that to start keeping our data clean. CRM systems do many things extremely well. Deduplication of lead/prospect data, however, does not often seem to be one of them. The [...]
Marketing Sherpa: Never Send Unqualified Leads into your CRM
In Marketing Sherpa’s recap of their B2B Lead Generation Summit, they designate one point as the summit’s key takeaway. The “most scribbled-down-tip” was when Jackie Kiley of Sybase explained the importance of passing only qualified leads into your company’s CRM.
Not to be Outdone…
Less than a week after Salesforce.com announced it’s partnership with GoogleApps, increasing the offerings of it’s on-demand CRM suite, Microsoft announced Dynamics CRM Online, a full marketing, sales and service suite on an Internet-based model.
Salesforce.com Partners with Google Apps
This week, CRM giant Salesforce.com announced a partnership with Google Apps.
SFDC CEO Benioff Named Top Business Leader
As SalesforceWatch.com points out, salesforce.com CEO Marc Benioff has been named a 2007 Agenda Setter and Top Ten Business Leader by Silicon.com. Benioff has led salesforce.com to be not only the leading on-demand CRM (by far) but also the poster-child for the massive shift to the software as a service (SaaS) model. 10 years ago, few executives [...]
The end of installations?
Seth Godin predicts the end of installed software in a recent post and really hits the nail on the head. Salesforce.com popularized this craze in the CRM world and rivals soon emerged (see Netsuite’s impending IPO). You know they are on to something when Microsoft, king of the installed software world, enters the space. Microsoft has announced an [...]
About
I am the co-founder and COO of Pardot, a B2B marketing automation provider. This blog covers my thoughts on B2B marketing, startups, and client service.
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