Ardath Albee wrote that you can lift revenues 70% by cleaning up dirty prospect data. I don’t think we need much more of an incentive than that to start keeping our data clean. CRM systems do many things extremely well. Deduplication of lead/prospect data, however, does not often seem to be one of them. The [...]
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I am the co-founder and COO of Pardot, a B2B marketing automation provider. This blog covers my thoughts on B2B marketing, startups, and client service.
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