Just a word of warning to marketers: I have seen a distubring resurgence of SEO black hat chicanery by agencies and software vendors that I thought died out a few days ago. In the past week I have seen websites where either a design firm or a web analytics company put a hidden link back [...]
Archive | Web Analytics RSS feed for this section
Open Rates are Open to Interpretation
I highly recommend you click over to Tamara’s recent post on open rates at BeRelevant, an email marketing blog, for a quick and easy explanation of how open rates are calculated.
About
I am the co-founder and COO of Pardot, a B2B marketing automation provider. This blog covers my thoughts on B2B marketing, startups, and client service.
Follow @adamblitzer on Twitter