For the past several years I have been following SpamAssassin’s rule set and I am always amazed by how many seemingly innocuous things (e.g. “Dear x”) can make perfectly harmless emails come under suspicion. The vast majority of issues come from poorly coded/authenticated emails. This can either be the fault of the email’s designer (in the case [...]
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Measuring email marketing deliverability
Email marketing vendors often boast that their infrastructure and ISP relations teams lead to high deliverability. While it is true that any ESP is likely to significantly beat a company’s in-house solution, it becomes more difficult when trying to compare one ESP’s deliverability to another. When you are evaluating email vendors, I highly recommend starting [...]
Email Subscribers Aren’t Educated on Managing Emails
Chad White at Email Insider reports on a panel from this past week’sEmail Insider Summit in which mothers and college students were grilled on their email habits. Though it was geared toward B2C emails, the results are likely the same for many busy B2B users who are flooded with emails from a white paper or newsletter they requested years ago.
Get the Most of Your Email Images With Alt Tags
This five part series addresses the issues faced with images not always loading in emails and how to set yourself up for the best possible results using alternative text (alt tag). Best practices are to set an alt tag for all of your images but Jim exposes various ways to continue to set yourself apart even when images don’t always load.
Tips on Timing Your Lead Nurturing
Nurturing can often be automated using triggered emails or drip marketing programs and is meant to keep in touch with quality leads that are not yet sales-ready. The email program can also be used to supplement any follow-up calls by sales reps will perform.
Is a dedicated IP address right for me?
A dedicated IP address is not the ideal solution for everyone. There’s agreat article on Ezemail.com that discusses the pros and cons so you can decide whether a dedicated or shared IP is right for your company.
Creating HTML Emails Everyone Can Love
One of the constant challenges for marketers is creating HTML emails that work with everyone’s inbox. There are some commonly known tips and tricks for creating effective emails, but there is no hard-and-fast rule book.
Examining Modern Relationship Building
Carroll poses the question: “To what extent can emails be used in place of phone calls and face-to-face meetings when maintaining and developing relationships with clients and other important network contacts?
Avoiding the Spam Folder
One of the most frequent questions I get from clients is in regards to deliverability. Spammers out there have made it tough for legitimate email marketers to send messages without having to worry about triggering spam filters or ending up in someone’s junk folder.
About
I am the co-founder and COO of Pardot, a B2B marketing automation provider. This blog covers my thoughts on B2B marketing, startups, and client service.
Follow @adamblitzer on Twitter