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Reputation Monitoring with Twitter

Posted on February 17, 2009 by in Social Media

Like blogging before it, Twitter has pushed us even further into an era of an unprecedented for reputation monitoring. Never had it been so easy for an anonymous writer to either help or harm a brand with comments, well-founded or not.

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Google Is a Harsh Mistress

Posted on January 2, 2009 by in SEO, Social Media

SEM is immediate and SEO is gradual right? That’s what I used to think. I’ve been spending the last month really optimizing our site for a specific keyword, expecting the return on the time investment to pay off 6-12 months down the ride. I was quite surprised to see today that we were in fact listed on Google’s first page — an improvement from page three just a month or so ago.

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Twittering your way to B2B success

Posted on December 26, 2008 by in Social Media

If you are a B2B company and you are not already on Twitter, I would definitely dive in. Your customers are already there.

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Social Networking: How B2B Companies Can Leverage This Trend

Posted on May 27, 2008 by in Social Media

There’s been a lot of talk lately on how social networking websites have become a popular way for B2C companies to engage their consumers while gathering feedback on their products. As B2C companies start to jump on this bandwagon, marketers question the validity of social networking in the B2B context.

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