B2B Marketing ROI

B2B Marketing ROI is an exploration of all things, well, you guessed it — marketing with a return on investment focus for businesses selling to other businesses. The goal of this blog is to provide industry commentary and thought leadership in an effort to further the B2B marketing field.

Authors

• Adam Blitzer - responsible for Pardot’s product management, marketing, and operations. Adam was previously a senior email marketing consultant for InterContinental Hotels Group. Adam holds a bachelor’s degree from Duke University.
• David Cummings – responsible for Pardot’s strategic vision and execution. David has been an entrepreneur for over ten years and has also worked as a software engineer for IBM. David holds a bachelor’s degree from Duke University.