A common topic I read about is the departmental feud between Marketing and Sales. In one regard, they are siblings that clearly act as one. One blames the other for the lack of quality, quantity, or a variety of other items. Although each department comes from the same family (company), their approach towards one another [...]
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Marketing Sherpa: Never Send Unqualified Leads into your CRM
In Marketing Sherpa’s recap of their B2B Lead Generation Summit, they designate one point as the summit’s key takeaway. The “most scribbled-down-tip” was when Jackie Kiley of Sybase explained the importance of passing only qualified leads into your company’s CRM.
The Golden Rule of Lead Generation
More and more, marketers are beginning to embrace quality over quantity and putting in place steps to help the sales team improve their odds of closing the deal.
Use Marketing Automation to Do More with Less
B2B marketers who have budget surpluses, more than enough staff to accomplish all of your objectives, and work from 10-4, please raise your hands. Why don’t I see anyone with her hand up? Yep, you guessed it, B2B marketers are chronically overworked and understaffed. What’s worse is that most organizations require the marketing department to spend significant [...]
About
I am the co-founder and COO of Pardot, a B2B marketing automation provider. This blog covers my thoughts on B2B marketing, startups, and client service.
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