I have been a longtime advocate of adding a search box to your site, but reports like the above continue to prove that search is becoming a normal, and expected, part of the web surfing experience.
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Join the Search Party
Many marketers I talk with dismiss the benefits of having a Site Search function on their website. This oft overlooked feature offers numerous benefits for both your company and your customer. Let’s look at a few.
About
I am the co-founder and COO of Pardot, a B2B marketing automation provider. This blog covers my thoughts on B2B marketing, startups, and client service.
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