Aberdeen Group recently released Lead Nurturing: The Secret To Successful Lead Generation, and they are offering a free download of the report until January 30, 2009.
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Tips on Timing Your Lead Nurturing
Nurturing can often be automated using triggered emails or drip marketing programs and is meant to keep in touch with quality leads that are not yet sales-ready. The email program can also be used to supplement any follow-up calls by sales reps will perform.
Examining Modern Relationship Building
Carroll poses the question: “To what extent can emails be used in place of phone calls and face-to-face meetings when maintaining and developing relationships with clients and other important network contacts?
Slow and Steady Wins the Race
I’ve often discussed the benefits of using Drip Marketing, or Drip Irrigation, to nurture prospects along the sales cycle. New marketing automation technology has made it so easy to stay in constant contact with leads who aren’t quite sales ready yet. I came across a brief interview with Jim Cecil, marketing consultant and founder of the Nurture [...]
Who has time to reengage leads? You do.
Everyone talks about lead reengagement. Very few companies do it. Even fewer companies have found a reliable way to automate it. If you are a B2B marketer, it probably seems as though your marketing budget is always too small, no matter how cleverly you stretch your dollars. One way to get more out of your [...]
No Lead Left Behind
A lot of marketers talk about automated lead nurturing but very few actually put it into practice. It may be because implementing a program is perceived as a lot of work. It may be that the early technology in this space was cumbersome and unreliable. It may be because marketers are simply unaware that this [...]
About
I am the co-founder and COO of Pardot, a B2B marketing automation provider. This blog covers my thoughts on B2B marketing, startups, and client service.
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