B2B Marketing ROI

Marketers are constantly faced with the challenge of keeping up with emerging technology. Just when you learned to format everything to render correctly in Firefox, IE and Safari, another browser comes along that’s sure to be popular. That browser is Google Chrome.

In the wake of last week’s launch, MarketingProfs has posted anarticle giving a rundown of the handy facts about Google’s latest creation. Here are the highlights:

• Chrome aims to be a basic browser without all the bells-and-whistles. It simply exists to provide a window to the web.
• Chrome features a very toned-down interface with a few simple buttons.
• Chrome has user-friendly features, offering predictive text in the browswer bar, accessible download locations and integration of online applications.
• Chrome is based on Webkit, the open source browser engine that powers Apple’s Safari for Mac and PC, and currently only runs in Windows.
• Chrome uses a multi-threaded system similar to major operating systems, making it more stable and even allows for a “task manager” similar to Windows.
• Chrome has Incognito mode for anonymous browsing.

If your customers aren’t using Chrome yet, you can bet some of them will be soon. So download it and be sure to test out your pages in the new browser in town!