Baskin reflects on the fact that in this time of economic downturn, B-to-C marketers are coming to terms with the fact that flashy branding campaigns can’t always equal sales – sometimes you have to get back to basics.
Google Ad Planner Available to Everyone
In June, Google launched Google Ad Planner to a small group by invitation only. This week, they have made it available to anyone with a Google account – in other words, all of you Adwords users out there! The release included a slew of new features to help with online advertising efforts.
Get the Most of Your Email Images With Alt Tags
This five part series addresses the issues faced with images not always loading in emails and how to set yourself up for the best possible results using alternative text (alt tag). Best practices are to set an alt tag for all of your images but Jim exposes various ways to continue to set yourself apart even when images don’t always load.
Tips on Timing Your Lead Nurturing
Nurturing can often be automated using triggered emails or drip marketing programs and is meant to keep in touch with quality leads that are not yet sales-ready. The email program can also be used to supplement any follow-up calls by sales reps will perform.
Guidelines for an Effective Subscription Form
Presenting potential subscribers with an effective opt-in form is essential in creating a good mailing list. The subscription form has two main goals: to collect enough information to begin a relationship and to communicate trustworthiness to the subscriber.
Obstacles on the Horizon for Behavioral Targeting?
DMNews recently featured a piece outlining one of the larger challenges under debate before the Federal Trade Commission (FTC), tracking and behavioral targeting. Many consumer groups are concerned with privacy issues surrounding tracking online behavior using cookies and clickstream data.
Is a dedicated IP address right for me?
A dedicated IP address is not the ideal solution for everyone. There’s agreat article on Ezemail.com that discusses the pros and cons so you can decide whether a dedicated or shared IP is right for your company.
Creating HTML Emails Everyone Can Love
One of the constant challenges for marketers is creating HTML emails that work with everyone’s inbox. There are some commonly known tips and tricks for creating effective emails, but there is no hard-and-fast rule book.
Examining Modern Relationship Building
Carroll poses the question: “To what extent can emails be used in place of phone calls and face-to-face meetings when maintaining and developing relationships with clients and other important network contacts?
Landing Pages — Knowing when to say when.
Seth Godin just wrote an excellent post on designing effective landing or destination pages entitled “Seven tips to build for meaning.” I would like to add one more item to the list: Do not inundate your visitors with required (or even optional) fields. Nothing frustrates me more as a visitor than arriving at a landing [...]
About
I am the co-founder and COO of Pardot, a B2B marketing automation provider. This blog covers my thoughts on B2B marketing, startups, and client service.
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