Just a word of warning to marketers: I have seen a distubring resurgence of SEO black hat chicanery by agencies and software vendors that I thought died out a few days ago. In the past week I have seen websites where either a design firm or a web analytics company put a hidden link back [...]
Marketing in the Cloud is Doing Just Fine
Quite a big deal was made recently about salesforce.com’s 38 minute outage last week. I have to say I agree with Paul Greenberg, when he said calling ”the cloud into question because their servers were down for 38 minutes is a little bit of an emotional overload.” People are quick to blame the cloud when there [...]
Top 5 Ways to Keep Your B2B Web Lead Data Clean
Ardath Albee wrote that you can lift revenues 70% by cleaning up dirty prospect data. I don’t think we need much more of an incentive than that to start keeping our data clean. CRM systems do many things extremely well. Deduplication of lead/prospect data, however, does not often seem to be one of them. The [...]
B2B Marketing Lessons from the King
If you are not the top dog in your market, mimicking BK’s strategy may be a good approach when determining where to spend your marketing dollars. A good technique is to take your savviest (though not necessarily your biggest) competitor, and watch very carefully how and where they are spending their marketing dollars.
For Marketers with Short Attention Spans
I need to make some SEO improvements… finalize ad placements for late 2009… write a blog entry… look, a bright shiny object. Where was I? I feel like a lot of marketers are like me: they wear a lot of hats and have a lot on their plates. As such, I am eternally looking for [...]
Do You Site Search?
I have been a longtime advocate of adding a search box to your site, but reports like the above continue to prove that search is becoming a normal, and expected, part of the web surfing experience.
Email Subscribers Aren’t Educated on Managing Emails
Chad White at Email Insider reports on a panel from this past week’sEmail Insider Summit in which mothers and college students were grilled on their email habits. Though it was geared toward B2C emails, the results are likely the same for many busy B2B users who are flooded with emails from a white paper or newsletter they requested years ago.
New Lead Nurturing Study from Aberdeen Group
Aberdeen Group recently released Lead Nurturing: The Secret To Successful Lead Generation, and they are offering a free download of the report until January 30, 2009.
About
I am the co-founder and COO of Pardot, a B2B marketing automation provider. This blog covers my thoughts on B2B marketing, startups, and client service.
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