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]]> Comment on Should we score or grade? Why not do both? by What is lead scoring? - Philosophical Marketing and Branding - Synaxis Speaks - Blog Archive http://www.b2bmarketingroi.com/2007/09/28/should-we-score-or-grade-why-not-do-both/#comment-2 What is lead scoring? - Philosophical Marketing and Branding - Synaxis Speaks - Blog Archive Wed, 10 Oct 2007 12:27:11 +0000 http://www.b2bmarketingroi.com/2007/09/28/should-we-score-or-grade-why-not-do-both/#comment-2 [...] Adam at B2B Marketing ROI writes that “scoring is based on activity”. [...] […] Adam at B2B Marketing ROI writes that “scoring is based on activity”. […]

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