Comments on: Top 5 Ways to Keep Your B2B Web Lead Data Clean http://www.b2bmarketingroi.com/2009/01/06/top-5-ways-to-keep-your-b2b-web-lead-data-clean/ Just another WordPress site Mon, 12 Sep 2011 18:26:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: How Clean Is Your Sales Data? | The Sales Operations Blog http://www.b2bmarketingroi.com/2009/01/06/top-5-ways-to-keep-your-b2b-web-lead-data-clean/#comment-107 How Clean Is Your Sales Data? | The Sales Operations Blog Mon, 12 Sep 2011 18:26:41 +0000 http://b2bmarketingroi.com/?p=198#comment-107 [...] 70% By Cleaning Up Dirty B2B Data” focuses on the benefits of clean data. Adam’s post “Top 5 Ways to Keep Your B2B Web Lead Data Clean” focuses on how to do [...] [...] 70% By Cleaning Up Dirty B2B Data” focuses on the benefits of clean data. Adam’s post “Top 5 Ways to Keep Your B2B Web Lead Data Clean” focuses on how to do [...]

]]> By: Arturo F Munoz http://www.b2bmarketingroi.com/2009/01/06/top-5-ways-to-keep-your-b2b-web-lead-data-clean/#comment-53 Arturo F Munoz Sat, 27 Mar 2010 08:13:15 +0000 http://b2bmarketingroi.com/?p=198#comment-53 It is true that some hosted applications can minimize duplicates by not permitting duplicate email addresses to enter the system through Web forms. But the same person can enter multiple and distinct email addresses into the same database through the same form and exist as a duplicate in the system this way. How do you deal with that? In B2B this is very typical, as someone might arrive to the form to give an email address alias first, then returns and gives an business email address, then a home office email address, etc. That person might end up getting 2 or more copies of the same email at different addresses and the system wouldn't be the wiser. In fact, the marketer can consider each address a unique contact and inflate the count of contacts in the database this way, distorting performance metrics and target audience volume estimates. There is still need for additional applications that can deduplicate based on postal address information, contact name, address and company name combinations and other such rules to ensure greater data quality. It is true that some hosted applications can minimize duplicates by not permitting duplicate email addresses to enter the system through Web forms. But the same person can enter multiple and distinct email addresses into the same database through the same form and exist as a duplicate in the system this way.

How do you deal with that? In B2B this is very typical, as someone might arrive to the form to give an email address alias first, then returns and gives an business email address, then a home office email address, etc.

That person might end up getting 2 or more copies of the same email at different addresses and the system wouldn’t be the wiser. In fact, the marketer can consider each address a unique contact and inflate the count of contacts in the database this way, distorting performance metrics and target audience volume estimates.

There is still need for additional applications that can deduplicate based on postal address information, contact name, address and company name combinations and other such rules to ensure greater data quality.

]]> By: How Clean Is Your Sales Data? « The Sales Operations Blog http://www.b2bmarketingroi.com/2009/01/06/top-5-ways-to-keep-your-b2b-web-lead-data-clean/#comment-50 How Clean Is Your Sales Data? « The Sales Operations Blog Tue, 21 Apr 2009 12:44:26 +0000 http://b2bmarketingroi.com/?p=198#comment-50 [...] 70% By Cleaning Up Dirty B2B Data” focuses on the benefits of clean data. Adam’s post “Top 5 Ways to Keep Your B2B Web Lead Data Clean” focuses on how to do [...] [...] 70% By Cleaning Up Dirty B2B Data” focuses on the benefits of clean data. Adam’s post “Top 5 Ways to Keep Your B2B Web Lead Data Clean” focuses on how to do [...]

]]> By: Adam Blitzer http://www.b2bmarketingroi.com/2009/01/06/top-5-ways-to-keep-your-b2b-web-lead-data-clean/#comment-49 Adam Blitzer Wed, 07 Jan 2009 16:26:34 +0000 http://b2bmarketingroi.com/?p=198#comment-49 Absolutely. It's pretty easy to keep web2lead data clean through technology. What is trickier is doing the same through offline channels (tradeshows, etc.). Fortunately there are more and more great tools available to marketers to help in that arena as well (many on the salesforce.com AppExchange, Sugar Exchange, or NetSuite Partner Solutions Directory). Some are even free which is great as well. Absolutely. It’s pretty easy to keep web2lead data clean through technology. What is trickier is doing the same through offline channels (tradeshows, etc.). Fortunately there are more and more great tools available to marketers to help in that arena as well (many on the salesforce.com AppExchange, Sugar Exchange, or NetSuite Partner Solutions Directory). Some are even free which is great as well.

]]> By: Ardath Albee http://www.b2bmarketingroi.com/2009/01/06/top-5-ways-to-keep-your-b2b-web-lead-data-clean/#comment-48 Ardath Albee Wed, 07 Jan 2009 16:02:09 +0000 http://b2bmarketingroi.com/?p=198#comment-48 Adam, Thanks for the reference to my blog post and for sharing some great "how to do it" tips! Ardath Adam,

Thanks for the reference to my blog post and for sharing some great “how to do it” tips!

Ardath

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